Led the creative development of a comprehensive merchandising style guide for The Boys franchise, capturing the gritty, satirical, and explosive essence of the hit series.

The guide featured merchandising and packaging designs that embraced the show’s bold visuals and irreverent tone, providing licensees with a cohesive framework to expand the brand across various consumer product categories. By incorporating key thematic elements and trend-driven aesthetics, the project ensured The Boys maintained its edgy, fan-favorite appeal while establishing a unified identity across global markets.