Led the rebrand and website launch for The Aesthetic Concierge, redefining its identity to align with its pivot into the weight wellness space. This project included a full branding refresh, from developing a modern visual identity to creating a cohesive color palette and typography system that reflected the brand’s elevated positioning. The new website was designed and built to enhance user experience, streamline lead generation, and integrate seamlessly with digital marketing efforts.

Additionally, I designed all email and SMS campaigns, ensuring a consistent brand voice and visually engaging communications that drove customer engagement across channels. By combining strategic branding with a functional, visually engaging site, the rebrand positioned The Aesthetic Concierge for growth and stronger market presence in its evolving niche.