Spearheaded the creation of a comprehensive style guide for Peter Rabbit 2 that brought the beloved characters to life across merchandising and packaging design.

Designed with the film’s primary target audience of children in mind, the creative direction also sought to expand the SPE Consumer Products program into diverse product categories, including baby, home, and more.

The project involved exploring various art styles of the CGI characters, such as line art and vector illustrations, all meticulously refined and approved by production to align with the film’s vision. This playful yet cohesive branding captured the film's family-friendly essence and translated seamlessly across global markets.