Developed the style guide for the Gran Turismo film, blending high-performance visuals with dynamic merchandising and packaging designs to reflect the adrenaline-fueled spirit of the 2023 release.

The guide provided licensees with a cohesive framework to create products that resonated with fans and captured the essence of the film’s high-octane narrative. By balancing sleek, trend-driven aesthetics with the iconic elements of the Gran Turismo brand, the project ensured a unified and impactful presence across all consumer product categories.