Led the conceptulization and creation of the Ghostbusters: Frozen Empire merchandising style guide, blending the franchise’s iconic legacy with the fresh, atmospheric elements of the upcoming film. The guide featured merchandising and packaging designs that captured the chilling new chapter’s essence while remaining true to the brand's nostalgic roots.

By incorporating innovative design elements and leveraging trend-driven visuals, the style guide equipped licensees with a cohesive framework to expand the franchise into diverse consumer product categories, ensuring global consistency and fan engagement.