Reimagined the branding for Cobra Kai, developing a cohesive merchandising and packaging strategy across all six seasons of the hit Netflix series.

The project included consolidating designs from seasons 1–4 into a unified style guide organized by dojo, providing licensees with a clear framework for leveraging the brand. Additionally, a limited-release, trend-driven art capsule inspired by season 5 brought fresh energy and modern appeal to the rebrand. These designs honored the show’s nostalgic roots while incorporating dynamic, contemporary elements to connect with new audiences and solidify Cobra Kai’s place as a cultural phenomenon.